NFC technology allows us the connect physical goods to the internet. This means a redirection of your community to the places where your fans congregate most. be it twitter, discord, Instagram, spotify, twitch your youtube. We know that you have worked hard building a community and we think this is a good way to give back to your faithful.
Utility given to your merch holders will increase demand and create more opportunities for your community to experience.
Example If you were an artist, musician or paint, you could link your next merchandise drop with an exclusive sneak peek or chance of obtaining a piece of your work. When 15 of your shirts sell, one of the lucky purchasers would have won the piece featured on the shirt or that you have made known to the community.
Example 2 a streamer wants to increase traffic to their streams so they connect a NFC chip to all of their merchandise to either their twitch or their socials to get more traffic.
The sky is the limit with possibilities to be crafted towards your community. The connections to the blockchain make a better experience but the connection to the internet still make us a competitive DAO in the space of all merchandise and "Fast fashion"